This document defines the visual and verbal system for Vinn Al Azl — the Saudi-registered manufacturing arm of Korea Urethane Co. Ltd (est. 1975), operating from MODON Dammam 2nd Industrial City. It is the source of truth for every customer-facing artefact: factory signage, technical proposals, digital surfaces and government submissions.
The name Vinn Al Azl joins two ideas. "Vinn" carries forward the Korean engineering lineage of KUC — a quiet, technical syllable. "Al Azl" derives from the Arabic root عَزْل — meaning isolation, separation, insulation. It is the precise Arabic term used by engineers across the Gulf to describe thermal protection.
The Arabic lockup reads فَنّ العَزْل — fann al-'azl, the art of insulation. It positions the company not as a commodity supplier, but as a custodian of a discipline.
Vinn Al Azl manufactures cold pipe supports, spring hangers, and PIR/PUR insulation systems for LNG, petrochemical and cryogenic service — for Saudi Aramco, SABIC, Samsung Engineering, Hyundai E&C, GS E&C, LG Chem, and Lotte Chem.
The mark is built from a concentric cross-section of an insulated cold pipe. The opened quadrant — drawn in Saudi Sand Gold — is the precision cut: the moment when craftsmanship is visible.
Minimum exclusion zone equals the diameter of the inner pipe ring (X) on all sides.
Primary lockup never reproduces below the dimensions shown. Below 28 mm print / 120 px digital, use the monogram instead.
Six colours. A 55 / 30 / 9 / 4 / 1 / 1 ratio. See the live palette page for copy-to-clipboard chips and semantic tokens.
In v1, the brand photographs the work, not the workforce. Macro-detail of foam, frost on pipe, factory geometry, port logistics. No stock photography. No staged handshakes.
Colour-grade shadows to Arctic Navy. Highlights stay clean white. No warm orange skies, no golden hour. Crisp, low-humidity light.
Foam pore structure, machined steel, weld beads, condensation patterns. Symmetric framing, rule-of-thirds for plant interiors.
Tight macro or wide architectural — avoid middle distance. Negative space respected: 30% breathing room minimum.
All product, service and UI icons share a single style: 1.5 px stroke, round caps, 24×24 grid, no fills, navy on light / white on dark. Inspired by ISO 14617 process diagrams.
Cryogenic insulation, manufactured in Dammam — to the specification of Aramco, SABIC and the EPCs that build the Kingdom's energy backbone.
عَزْلٌ كرّيوجيني، يُصنَع في الدمّام — وفق مواصفات أرامكو وسابك وشركاء التنفيذ في عمود الطاقة السعودي.
Korea Urethane has insulated cold-pipe systems since 1975. In 2026, that capability moves inside Saudi borders — qualified, traceable, and ready for project handover.
:root {
/* Core */
--color-arctic-navy: #0B2545;
--color-steel-mist: #8DA9C4;
--color-cryogenic-white: #F4F7FB;
--color-sand-gold: #C9A227;
--color-carbon: #0A0A0A;
--color-signal-orange: #E85D2B;
/* Semantic */
--bg: var(--color-cryogenic-white);
--bg-elevated: #FFFFFF;
--bg-inverse: var(--color-arctic-navy);
--fg: var(--color-carbon);
--fg-muted: #3B4A5C;
--fg-inverse: var(--color-cryogenic-white);
--border: #D7DEE8;
--accent: var(--color-sand-gold);
--primary: var(--color-arctic-navy);
--primary-hover:#143664;
--success: #1F7A55;
--warning: var(--color-sand-gold);
--danger: #C0392B;
--focus-ring: var(--color-sand-gold);
/* Type */
--font-sans: 'Inter', system-ui, sans-serif;
--font-arabic: 'IBM Plex Sans Arabic', serif;
--font-mono: 'JetBrains Mono', monospace;
/* Radius & shadow */
--radius-sm: 6px;
--radius-md: 12px;
--radius-lg: 20px;
--shadow-1: 0 1px 2px rgba(11,37,69,.06);
--shadow-2: 0 12px 28px rgba(11,37,69,.12);
}